Under the label 'NOT', designer Jenny Lai creates ready-to-wear collections, custom performance-wear for musicians and dancers, and collaborative projects around the world as a mobile studio. The brand was founded in 2011 with the goal of making the physical experience of dressing a surprising and playful experience within itself. Transformation and movement is built into the design, engaging the wearer in the creative process. Every garment is produced in New York City.
A graduate of Rhode Island School of Design, Jenny has also lived and worked in Mexico City, Rwanda, London, Amsterdam, South Africa, and New York, working at fashion houses Boudicca, Viktor & Rolf, Carla Fernandez, and Bibhu Mohapatra. In 2010, Jenny was selected as a finalist in the Elle Fashion Next Competition during NYFW, profiled by WWD as a Designer- to-Watch in 2012, and featured in several brand profiles by Refinery 29 in 2015. NOT's clothing has been featured in a number of magazines and international press, including Vice, Refinery 29, Surface, WWD, and Schon.