Flying Solo PR Tips on how to get noticed as a Luxury Independent Designer
Here’s a step-by-step plan for emerging fashion designers who want to generate more press and increase brand visibility, with details on how Flying Solo and its Copper Room PR showroom can support these efforts.
1. Define Your Brand Identity and Unique Selling Points
• Refine Your Brand Story: Indie fashion brands with a clear narrative stand out and make a stronger impression. Flying Solo encourages designers to emphasize what makes their work unique, as press often gravitates toward compelling stories that reflect personal journeys or distinct aesthetics.
• High-Quality Visuals: Flying Solo provides designers with the opportunity to showcase high-quality images through their website and social channels. Thus, take advantage of their resources by supplying well-curated images, as these visuals are key to attracting press and media.
2. Showcase Your Work in Key Industry Spaces Like the Copper Room
• Leverage the Copper Room: The Copper Room showroom offers an ideal setting for press exposure. In addition, this invitation-only showroom gives stylists, editors, and celebrity representatives exclusive access to view and select pieces for photoshoots and red-carpet events. As a result, this curated environment attracts major publications such as Vogue, Elle, and Harper’s Bazaar, increasing the likelihood of press placements.
• PR Support from Flying Solo: Furthermore, Flying Solo’s PR team has established connections with top-tier media outlets. Designers participating in the Copper Room can benefit from this network, with opportunities for their pieces to be pulled for high-profile shoots.
3. Participate in Fashion Weeks and Flying Solo Networking Events
• Runway Exposure Through Fashion Weeks: Flying Solo organizes the Flying Solo Fashion Week Shows at New York, Paris, and Milan Fashion Weeks, allowing designers to present their collections on a global stage. These runway events attract significant press coverage and provide designers with invaluable visibility.
• Attend Monthly Flying Solo Events: Flying Solo hosts monthly industry events in New York for designers, photographers, models, and other fashion professionals. These gatherings are ideal for meeting media representatives and expanding your network. Use these events to connect with potential collaborators who can amplify your brand.
4. Engage Through Social Media with Flying Solo’s Audience
• Collaborate on Social Content: Flying Solo’s PR actively promotes its designers on Instagram, where they share behind-the-scenes looks, designer stories, and event highlights. By engaging with and reposting Flying Solo’s content, designers can tap into a larger audience, including editors who scout for fresh talent online.
• Tag Industry Accounts and Use Relevant Hashtags: Take advantage of Flying Solo’s social reach by tagging relevant industry accounts and using event-specific hashtags during Fashion Weeks or showroom showcases. This can extend your visibility and increase engagement from editors and stylists.
5. Build Relationships with Stylists and Editors at the Copper Room
• Offer Exclusive Editorial Pulls: The Copper Room’s setup encourages stylists and editors to preview and pull items for shoots. Make key items available for exclusive editorial pulls, which enhances their desirability and increases the likelihood of placement in major publications.
• Follow Up After Press Pulls and Events: After a successful press pull, reach out with a follow-up message to express thanks and inquire about future opportunities. Additionally, Flying Solo’s network facilitates long-term relationship-building, which can lead to repeat press placements.
6. Prepare for Editorial Calendar Cycles
• Tailor Submissions to Seasonal Themes: Align your collection with the editorial themes of key fashion magazines. Flying Solo’s PR team is familiar with editorial schedules and can help designers prepare collections that match these themes, maximizing your chances of being featured.
• Create a Digital Press Kit: Include high-quality images, a brand bio, and details about upcoming collections. Flying Solo can offer guidance on optimizing these materials for media use, ensuring that editors have everything they need for a potential feature.
7. Document and Promote Press Mentions
• Share Press Mentions on Social Channels: Flying Solo often tags its designers in posts, especially when their work appears in major publications. By reposting these mentions, you can build credibility with your followers and reinforce your brand’s reputation in the industry.
• Maintain a Press Section on Your Website: Showcase all media coverage on your website to highlight your achievements. This provides future media contacts with an easy reference and shows prospective clients your brand’s industry presence.
Using Flying Solo’s Copper Room, event network, and PR support, independent designers can effectively position themselves in front of press and industry insiders. This step-by-step approach will help you build a steady stream of media coverage and establish a foothold in the competitive world of independent fashion brands.