Wearable Art That Tells a Story
In the fast-paced world of fashion accessories, one brand stands out with its commitment to slowness and craftsmanship. Enter Rata, the luxury lifestyle brand founded by Pratiksha Tandon in 2023. It’s making waves from India to New York with whimsical beaded art jewelry and lifestyle accessories.
Ever since Rata NYC hit the scene, fashion enthusiasts have been obsessing over their hand-woven, crocheted, and meticulously crafted pieces that transform ordinary outfits into statement-making ensembles. If you’ve been scrolling through Instagram lately, chances are you’ve spotted these vibrant, eye-catching accessories adorning the wrists, necks, and fingers of trendsetters worldwide.
What makes Rata truly special? It’s not just jewelry—it’s wearable art with a story. Each piece is handcrafted using techniques like hand weaving, crocheting, wire artistry, and 3D embroidery. The result? Accessories that are as unique as your personality and as conversation-starting as your best anecdotes.
The Mastermind Behind the Magic
Behind every great brand is a visionary, and Rata is no exception. Pratiksha Tandon started this luxury artisanal brand with a simple yet powerful mission. She aims to challenge conventional lifestyle products through storytelling and contemporary handcrafted artistry.
Tandon’s vision has transformed Rata into more than just a brand—it’s a shared happy space where creativity flows freely and self-expression is embraced without hesitation. It’s a place of openness, safety, and support, where individuals can truly be themselves while adorning themselves with pieces that feel like poetry.
Must-Have Pieces from Rata’s Collection
The Rolling Marbles Bracelet
Remember those days of playing marbles with friends and siblings? The Rolling Marbles bracelet captures that exact nostalgic feeling! This multi-strand crocheted and beaded unisex bracelet features assorted glass seed beads, nylon thread, crystals, and anchor yarn, all brought together with a gold-plated ring.
Just like marbles in a jar, each strand comes together to create a beautiful symphony, symbolizing the strength and vibrancy of your bond with those special people in your life. The glass bead closure with thread loop adds a touch of sophistication to this playful piece.
The One Love Rata Neckpiece
Looking for a statement piece that screams “main character energy”? The One Love Rata neckpiece is exactly what you need! This stunning creation features a chunky blue heart that’s as deep and enduring as the ocean itself, suspended from a circular cord crafted with silver wire and delicate crochet techniques.
The silver band wrapped around a multicolored beaded chain creates a mesmerizing focal point that’s impossible to ignore. It’s the perfect representation of that one and only love—whether it’s for yourself, someone special, or simply your passion for fashion!
The Love Mesh Neckpiece
Sustainability never looked so chic! The Love Mesh neckpiece is a multi-layered masterpiece crafted from leftover beads from other Rata creations. This upcycled wonder features assorted glass seed, cylinder and bugle beads, crystals, silver wire, sequins, and cotton yarn.
Because of its upcycled nature, no two pieces are exactly alike, making you the proud owner of a truly one-of-a-kind accessory. The wire crocheted pearl with loop closure adds an elegant touch to this eco-conscious statement piece.
The Bloom Blox Bracelet
Flower power is back, baby! The Bloom Blox bracelet is a vibrant celebration of all things floral, featuring a kaleidoscope of multicolored crystals meticulously tucked onto a macramé cord. This unisex bracelet adds a touch of joy and brightness to your wrist with its charming flower band.
Made from assorted glass seed beads, nylon thread, crystals, and anchor yarn with a gold-plated ring, this piece is secured with a crystal closure with a beaded loop. The Bloom Blox bracelet is the perfect accessory for those who want to carry a little bit of spring with them year-round!
The Signature Garden Ring
Last but definitely not least, the Signature Garden Ring is a true embodiment of Rata’s essence. The green volumes in the ring serve as a canvas for Rata’s flowers to bloom, creating a beautiful landscape where three signature-colored flowers stand out vibrantly.
Crafted with assorted glass seed beads and nylon thread, with a beaded belt closure, wearing the Signature Garden Ring is like carrying a piece of the brand’s essence—a garden that bursts with life and embodies the ethos of joy, vibrancy, and elegance.
Rata × Flying Solo NYC: A Match Made in Fashion Heaven
When indie fashion powerhouse Flying Solo NYC welcomed Rata into their curated collection, it was a match made in accessory heaven! This partnership has catapulted Rata from Gurgaon, India, to the bustling streets of New York. We are introducing their intricate beadwork to a global audience that values independent, innovative design.
Flying Solo NYC has helped Rata’s unique creations reach new audiences. This earning them recognition from top international publications like Harper’s Bazaar Vietnam. For a young, independent brand, this visibility is invaluable. It showcases the beauty and intricacy of beadwork to those who appreciate craftsmanship and detail.
The collaboration marks a major milestone for Rata, allowing them to share their story on a much larger scale. While they haven’t participated in any fashion weeks yet, the brand is set to expand their reach by participating in the upcoming WSN event in September 2025. We can’t wait to see what the future holds for this Rata × Flying Solo partnership!
Beyond Accessories: The Rata Philosophy
At its heart, Rata is about weaving magic—crafting pieces that evoke delight, amazement, and pure joy. Each bead, meticulously placed, carries a sense of care, love, and tender warmth, forming an everlasting bond with its wearer.
The brand believes jewelry should grow with its wearer, not be left behind. That’s why their designs offer multiple styling possibilities—varying in lengths, weights, and forms—to encourage creativity. If a piece ever feels less exciting, Rata offers a revamp service. They will transfor your piece into something new at a reasonable cost.
Sustainability shapes everything they do. Rather than following the fast-paced cycle of use-and-throw, Rata encourages reuse, recycling, and reinvention—allowing their jewelry to grow with you, just like a cherished keepsake.
The Artisans Behind the Art
Beadwork is a lesser-known craft in India, and skilled artisans in this field are rare. But rather than seeing this as a challenge, Rata embraced it as an opportunity to teach, share, and build a community of artisans eager to learn.
When they first set up their space, they spent the initial months fully immersed in training—no production, no sampling, just the joy of learning. Today, they take immense pride in their small team of beaders, who have not only mastered the craft but have grown confident enough to experiment independently.
Ready to Add Some Rata Magic to Your Collection?
Whether you need a statement piece for a special occasion or a touch of whimsy for your daily look, Rata’s handcrafted creations effortlessly complement your style—from day to night, from everyday moments to life’s biggest celebrations.
From the playful Rolling Marbles bracelet to the bold One Love Rata neckpiece, from the sustainable Love Mesh neckpiece to the vibrant Bloom Blox bracelet, and the emblematic Signature Garden Ring—each piece is a burst of color and intricate artistry, ensuring you don’t just blend into the crowd but leave a lasting impression.
So, are you ready to discover the magic of Rata? Your next favorite accessory is just a click away!