aie – activism in elegance
aie - ACTIVISM IN ELEGANCE
One of the undiscovered gems of Croatia is a chemist. A Finnish lady happened to stay at the small B&B run by the chemist’s parents. She happened to ask about the chemist’s mum’s incredible skin. It turned out that her skincare was the result of natural products meticulously handmade by her daughter.
All this is so unlikely that it was practically meant to be. The Finn, her friend and the chemist started an avant-garde rebellion called aie - activism in elegance to bring these gems to the wider world to enjoy.
We will never reach everyone and that is OK. We just want the right people. Our people. The ones who know how to take the best that Mother Nature has to offer and treat it with respect. We only use natural, carefully selected ingredients and guilt is not one of them.
For us, transparent and sustainable production goes without saying. A plastic waste-free world is our aim. Part of our profits goes to charities that protect and help preserve the seas.
These are not tricks. These are things we believe in. Join the aie rebels and let the healing start from within. Rebellion never felt so smooth.