April & Alex
April & Alex is a UK-based contemporary womenswear brand owned by British/Nigerian Award-winning Journalist, Didi Akinyelure.
We create bold and edgy, fashion-forward pieces for the empowered woman.
Growing up, Didi Akinyelure was inspired by the fashion choices of her grandmother, and by her mother, who owned (and still owns) a tailoring business.
However, it was not until her late teens that Didi, found her own unique style and love for bold, out-there, edgy fashion pieces. She launched a fashion blog in 2011 and this led to the launch of her fashion brand in 2018.
The April & Alex woman is powerful, independent, unapologetic, effortlessly stylish, edgy, offbeat, eccentric, daringly innovative, creative, fearless, bold, extroverted, outré.
She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd.
She is Empowered.