Beauty by Asheea




Asheea Smith, owner of Beauty by Asheea has launched the Essential Collection with love on August 28th of 2020. The premier collection embraces #nomakeupmakeup vibes, focusing on just 5 luxury products needed for fuss-free beauty. This includes Brow Fixx Tint & Shaper, Mentha Lip Balm, Maximize Mascara, Sheer Liquid Highlighter, and Vitamin E Lipstick.


"A simple flick of the brow, highlight of the cheek, and a moisturized lip is my go-to look day after day. I had to make it the focus of my first collection as it stays true to what makes me feel beautiful. I wanted to share this sheer approach to makeup by creating a line that’s reliable, easy to use, and easy to apply."


With a love for all things style & beauty combined with a sharp skill set acquired through the industry, FIT grad Asheea Smith has applied her expertise to her brand. All products are cruelty-free, vegan, paraben-free, fragrance-free, allergy-tested, and non-comedogenic with ingredients you can trust. Collect all five! These products are perfect for achieving an effortless glow, whether WFH by day or going glam by night.


Beauty by Asheea Illuminating Lotion in Trophy (a smooth gold)
Beauty by Asheea Illuminating Lotion in Bronze (deep Bronze)