Bhavana Jain is a Chicago based women’s wear designer and has been CEO and lead designer of BHAV since March 2018. Bhavana who comes from an Indian background and born/raised in Chicago, had a vision with BHAV to use South Asian textiles in a way that felt contemporary and elegant. South Asia has such a rich diversity of heritage fabrics (outside of just what we see in Indian formalwear), featuring techniques such as hand-dying/weaving and block/screen printing. Our goal with BHAV is to use these textiles to create versatile and flattering ready-to-wear pieces tailored to fit the daily lives of real, modern women... and re-imagine what fusionwear can be.
Many of the fabrics have been sourced from India and are hand milled preserving the century long craftmanship and techniques. All pieces have been manufactured in Chicago. Along with clothing, the collection includes handmade accessories by the designer.