Conceived in 2012 by Jameelah Booker, BOOKER tells the story of the unconditional expression of the human experience. Conceptually inspired by the fearless mindset of the true authentic understanding of the 4 elements, EARTH, FIRE, AIR & WATER, BOOKER aspires to empower humanity to stand fearlessly in their full power. Through modern minimalist but bold design centered around the 4 elements, BOOKER strives to invoke strength and remind the boundless reality that one can truly seek when all 4 pieces are equally in tune with the human spirit.