CHAEnewyork is a new york based luxury contemporary womenswear brand that aims to empower women through dress. The brand seeks to create “NEW YOUTHFUL & WILD CLASSICS," by combining past and present elements. CHAEnewyork sources textiles of exceptional quality from Italy, England and the like to create collections of superbly tailored silhouettes that are edgy and can be worn with ease.
CHAEnewyork is lead by Chae Yoo, the creative director and founder. Born in South Korea, she spent her adolescence in the states until she decided to move to New York for her education at Parsons the New School for Design. Her skills are better supplemented with her training under a renowned pattern & draping master in Korea, during which time she also became familiar with the Korean fashion industry.
Chae began her career with the design teams of high-end fashion brands such as Alexander Wang, Michael Kors collection, Sally Lapointe, and Lie Sang Bong. In 2017, Chae and her brand was selected as Golden Award Winner by A’design Award & Competition in Italy. Her collections were exhibited in Milan at the MOOD-Museum of Outstanding Design. In 2017, Chae was selected as one of the innovative Korean Global Fashion Designers by renowned Korean Media, Chosun. In 2018, Chae was ranked among the top 10 designers who competed in the apparel design awards hosted by the A’Design award & Competition and DAC in the last 9 years.
CHAEnewyork has showcased their Collections during New York Fashion Week and Vancouver Fashion Week. The brand continues to present its seasonal collections on global stages while utilizing New York as its home base.