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Donna Zhong’s namesake label offers classic and elegant apparel created with the modern-day women in mind. The New York City-based brand redefines minimalism by incorporating simple, clean designs into versatile pieces that can be worn in multiple ways.

Self expression, freedom and creativity are the principles that we value most. The brand was made by creative women for creative women and strives to inspire them to think and express themselves in unique and fanciful ways. While encouraging imagination, Donna Zhong remains beautifully minimal in its design. The silhouettes are timeless, simple and elegant. Wearing any piece induces feelings of an airy grace and an effortless comfort.

Women today play multiple roles on a daily basis. Many pieces from Donna Zhong’s collections fulfill those parts with ease from day to night, from work to play.

Donna Zhong, the soul of the brand, comes from a multicultural background. Born in China, Zhong grew up in Singapore and completed her further studies in San Francisco. She is currently based in New York City, where she started her fashion career.

Zhong’s designs reflect her low-key, yet visionary character. To her, a “statement piece” isn’t about loud colors and exaggerated patterns; one can still stand out even when she isn’t under the spotlight. Zhong believes in clean designs that will last through different periods in life, that gives women the space to be and feel like themselves whatever the occasion. Prior to establishing her own label, Zhong worked at luxury fashion brands such as Jason Wu and Marc Jacobs. She received her BFA certificate from the Academy of Art University in San Francisco.