Growing up as a first generation Indian American, designer Megha Rao was constantly inspired by her vibrant Eastern & Western cultures. This fuse was the driving force behind the creation of brand, holiCHIC.
The name, much like the collection, symbolizes a fresh perspective. The word “Holi” is taken from the exuberant Hindu spring festival symbolizing color and love. Paired with “Chic” it creates a new standard of modern opulence.
With designs highly influenced by Mumbai and NYC, the label represents a thoughtful movement of creating meaningful garments for versatility and longevity. It allows you to shop in a more meaningful, sustainable way, building your wardrobe with timeless staples you can wear season after season. Our goal is to offer our wearers an exclusive fashion experience leaving you feeling bold and empowered.