Juliana Heels



By Women, For Women.

It all started with a dream. Years ago, a young girl in Brazil began her journey into the world of entrepreneurship at age 14. That was Juliana.

Dedicated to creating something of her own, she would eventually leave her home in Rio to dive head-first into those dreams.

This adventure landed her in New York City, where she launched Juliana Heels.

uliana Heels is a symbol of empowerment and achievement for the modern woman. We all know the “right pair of shoes” can give you a boost of confidence, both literally and figuratively. Each of our styles is designed to be that perfect pair you can count on. Are you ready to feel stylishly unstoppable?

We’re also committed to timeless beauty and high-quality materials. Reducing the harmful fast fashion trend and emphasizing slowly-curated style is one of our company values. That’s why we offer silhouettes, textures, and styles that stay relevant, even as trends come and go.

At Juliana Heels, our passion is ...well, passion! Passionate living, dressing, and goal-setting are what fuel us, and we believe every woman deserves to feel stylish, confident, and unstoppable, wherever she's going.

We stock the heels, flats, and boots you turn to when you're taking the world by storm, and the favorites you’ll keep in your closet forever. From the office to the dance floor, we've got your go-to shoe selection covered.

 When you step into our shoes, you’ll feel like the world is at your feet.

Our Values


We pride ourselves on bringing unique and innovative designs that are capable to accentuate our client’s dreams and desires.


Quality is a high priority to Juliana Heels, we want to provide the best customer service, client experience, and product. Always striving to offer excellence.


We act with honesty in every aspect of our brand, by communicating with clarity about our processes, and materials, with both our staff and our customers.


Passion is what drives us, to provide shoes that are specially curated to help women to step into their best version.


Juliana Heels will help you to build the most important relationship you will ever have in your life, the one with yourself.

Juliana Heels - Catway
Juliana Heels - Golden Isles
Juliana Heels - Manhattan
Juliana Heels - Cape Bay Purple
Juliana Heels - Cape Bay Orange
Juliana Heels - Maryland
Juliana Heels - Gold
Juliana Heels - Platform
Juliana Heels - Tennesse
Juliana Heels - Washington
Juliana Heels - Nevada