LR2 THE LABEL
L2R the label - zero waste Urban Luxe clothing label
L2R is the first Moroccan-American modern and sustainable clothing label. Founded and based in NYC, our mindset is infused with the Urban Luxe vibe of the big Apple and fully embrace its diversity. Each piece is hand-manufactured in our ateliers in Morocco. We also partner with artisans and small factories to bring designs influenced by global culture, musical genres and vintage eras.
We are one solution to material and chemical waste. The fabric used to make the clothes is 100% sourced from factories and designers dead-stock. Aiming for zero waste, the scraps are then rescued to make a full line of small bags, hair accessories and stuffing for dolls.
L2R designs feature gender fluid and androgynous elements, with relaxed fits and oversized silhouettes.