Pura brings out the beauty of simplicity with timeless, versatile and chic garments designed with consciousness for authentic women who believes in beauty beyond physical. We create comfortable and flawless pieces for everyday.
Awareness is our kind of freedom
Chicness is our kind of feeling
& timeless is our kind of word.
Pura is based in Medellín, Colombia and was created in 2014 by Manuela Pineda.Right now we are very aware of what is happening with the world and the environment so we are working on being a more responsible brand.