Shanghai Ji Ping Tranding Co.
织货(ZH by Ji Cheng)：A entry luxe brand with warm and attitude
In 2014，to support children with hearing and speaking difficulties through art therapy, Ji Cheng published the collection “Crane Shadow”, trying to let people touch the silent world by feeling the slight vibration when a crane spread its wings. There introduces “Project Glimmer”.
Thus, ZH by Ji Cheng, diffusion line of “JICHENG”, a entry lux brand with warm and attitude is born.
First piece of ZH by Ji Cheng, wing sweatshirt, carries hope and dream. A lot of Chinese celebrities showed their support to Project Glimmer by wearing it once it is launched. It has also created a single-product sales miracle among the Chinese designers.