Our bags are so unnecessary. But that is if you think it is necessary to fit in all the time. Stay hidden. Not have a voice or an opinion. Our designs can force you to do all this and more. Some people may find that unnecessary. But the ones who buy a Simitri bag never do. They get it for a single reason. They want to own it.
At Simitri, we get you. The creative, fantastic, absurd, ridiculous, eccentric you who loves themself no matter what anyone says. Who isn’t afraid of their emotions. Expressions. Or dreams. Maybe not everywhere, maybe not all the time, but we know you exist. And we exist because of you.
Coming from a milieu of mixed cultures, our skilled artisans are brought up in families that keep alive traditional arts and techniques, which make their way into our modern designs. That is why in a Simitri bag, Kutch weaves meet metallic tassels, jacquard meets zardosi and ikat meets briefcases. A pot-pourri of styles, a medley of colors and a melange of textures - born in a country that’s all this and more, Simitri bags are inspired by it all. In the bustling Indian markets and lanes, where a play of lights makes the beads, sequins and crystals flicker and glimmer, we find the inherent pulse of that historic creative chaos, and capture it in each new Simitri design.
Our small business makes bags that go big on style and indulgence because we spend our time and effort coming up with the most original designs, sourcing good quality raw material and thoughtfully crafting it into each bag. We do not hurt any animals in the making of our bags. Our raw materials and labor are ethically sourced at a fair price