Although STEFFII INC. started out with a mission to build the perfect jean (which CEO and Designer, Stephanie Whitmoyer emphatically believes they accomplished) she wanted to use her platform to make a positive impact in the lives of young teens and women - to empower them to feel beautiful just the way they are.
Whitmoyer strongly believes there is a direct correlation between fashion and self- esteem, which is why all of her pieces are designed to yield a level of self-confidence and self- empowerment. She wants those who wear the STEFFII INC. label to feel powerful no matter who they are, where they are from or what insecurities they may have.
Mushrooming at lightning speed, the STEFFII INC. has quickly grown a cult following; celebrating authenticity, and the blending of one's personal style with a healthy mind and body.
STEFFII INC.’s iconic bow designed logo, isn’t just about brand awareness, it’s about representing women who are suffering from a negative self-image and supporting adolescents who are struggling with being bullied. Whitmoyer’s goal is to end the era of the mean girl with hopes that a sisterhood will develop in its place. With this message in mind, STEFFII INC. will be donating 5% of every jean sale to the Beyoutifully Foundation.