Victoria Hayes launched her eponymous ready-to- wear brand in 2017 with a clear focus on empowering women through her signature take on subversive femininity. Victoria Hayes specializes in accessible silhouettes made in the finest textiles and proprietary embellishments, all crafted to Victoria’s exacting vision in New York City. The brand also features a range of statement making jewelry and accessories making use of 3D printing technology alongside traditional jewelry making techniques.
An enthusiast for glamor, Victoria Hayes weaves humor through her collections with her finger resolutely on the pulse of what women want today. Victoria Hayes SS18 collection, Retro Summer, was inspired by her trips to Southern California as a teenager and the feverish collision of storied locations like the Beverly Hills Hotel and 70s female icons, Cher and Stevie Nicks. The clothes are beautiful and aggressive, romantic yet protective – and have quickly become a favorite among celebrities like Lady Gaga, Cardi B, Chrissy Teigen, Andra Day, Alicia Keys, Demi Lovato and more. With increasing coverage in established publications like WWD and Vogue Italia, and cutting-edge titles like Nylon and Paper Magazine, the stage is set for her vision of glamor and empowerment.
Born and raised in Toronto, Victoria draws from an eclectic mix of influences and inspirations, including a Bachelors of Health Science/Pre-Med Degree and 15 years of classical ballet training, to bring sophistication and power to the modern woman through her designs. Victoria was named The Parsons School of Design 2014 Womenswear Designer of the Year. She went on to win the highest-ranking Academic Achievement Award from Pratt Institute’s Design Management Graduate Program in 2017.