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7AM GOODS

7AM GOODS

7AM GOODS

7AM - the time to slowly sip a cup of coffee outside, or get ahead for the day before the rest of the world wakes. 7AM GOODS was born out of this moment of possibility and duality -- a product that embraces function and fashion equally, whether you’re looking to slow down or speed up. Our exterior fabric, inspired by vintage firefighter suits, provides protection from the elements for whatever you’re carrying. A bag that easily takes you from morning workout essentials to your evening happy hour. They're thoughtfully designed and heat resistant, but good looking enough to carry as a purse.

Whether you throw it in car or under your arm, we have three sizes to fit whatever your day has in store.

About the founder
Emily Waldmann is an entrepreneur living in Austin TX. Many adventures led her to want a bag that could equally protect her products from the elements while traveling, and but also effortlessly slide under her arm as a clutch in a pinch.

7AM GOODS 7AM - the time to slowly sip a cup of coffee outside, or get ahead for the day before the rest of the world wakes. 7AM GOODS was born out of this moment of possibility and duality -- a product that embraces function and fashion equally, whether you’re looking to slow down or speed up. Our exterior fabric, inspired by vintage firefighter suits, provides protection from the elements for whatever you’re carrying. A bag that easily takes you from morning workout essentials to your evening happy hour. They're thoughtfully designed and heat resistant, but good looking enough to carry as a purse. Whether you throw it in car or under your arm, we have three sizes to fit whatever your day has in store. About the founder Emily Waldmann is an entrepreneur living in Austin TX. Many adventures led her to want a bag that could equally protect her products from the elements while traveling, and but also effortlessly slide under her arm as a clutch in a pinch.