AAV COLLECTION known as “All About Vacation” is a Korean-based high-end designer brand that designs and produces timeless, femme and statement-making pieces using European luxury fabrics and textiles. The brand is headquartered in the heart of Seoul, South Korea which our motive aims to transcend trends on the latest styles, fashion and vision. Affordable and Easily Approachable Brand, is a cost-conscious luxury South Korean designer brand, where you can buy a luxurious jacket using the same richness in materials from luxury brands such as Chanel, Hermes, Gucci, Yves Saint Laurent, and more, for the same price of a pair of luxury socks. The philosophy behind the founder and designer of AAV Collection, Lee Joo-Hee, lives by the slogan of “Special lives, special days”. The rationale behind this saying reflects the concept of AAV Collection, which is that we are going to have many fashionable, feminine and elegant pieces that romanticizes our everyday lives in a special way.