Born and raised in Lake City, Florida. Shanekia needed a product that would work on her hair as well as her family. “ALIRRA” was created and named after her daughters. She needed something that was going to give and maintain the nutrient’s that her oldest daughter hair required and the moisture that the youngest needed. Shanekia realized that she had became a “product junkie” due to all the different hair care products she had invested in. Later, to be put into a position of doing something she didn’t want to do. Doing hair!

Even though, Shanekia questioned her position over and over again, she came to the understanding that it was her purpose to help other individuals that may have a similar issue. She understood the importance of doing things differently when there was a hair issue that originated with the scalp and also a lack or deficiencies.

Later, in her process Shanekia learned that she had developed a great product that would help her daughters and others. By doing something that she didn’t want to do!