My story. Designer Axel Hardy founded her first small company in 1994 and began producin g several models of knitted dresses and blouses made of organic cotton in natural colors. In 2000, she began to partner with a German company, presenting her collections at major trade fairs in Germany until 2022. In the period from 2011- 2013, she participated in art exhibitions in the UK and found many new clients. Since 2013, the designer's unique models have been presented briefly in the USA at art exhibitions. In Bulgaria, the brand has had its own boutique in the city of Veliko Tarnovo, an attractive tourist destination, since 2012. The boutique is visited by tourists from all over the world.On 04.09.2018, the Patent Office of the Republic of Bulgaria, on the basis of Art. 38f, para. 2 of the Trademarks and Geographical Indications Act (TMGA), made a DECISION TO REGISTER the applied trademark AXEL HARDY -Combined with a sign of the letters AH intertwined in the infinity sign -expressing the message -ENDLESS IMAGINATION. The registration number of the trademark is 102981 from 04.09.2018.After the registration of the Trademark, branded jacquard with the trademark is put into production, as well as accessories and emblems. They are protected as a Trademark and are not allowed to be copied. The unique style that the designer creates is a mix of funky elements, lagenlook, boho-chic, casual-chic, avant-garde. The materials are carefully selected for each season. The summer collections are made of hemp, linen, cotton, natural silk, natural viscose. For the winter collections, cotton, virgin wool, cashmere, alpaca, natural viscose are used. Typical for the brand's style is the combination of knitwear and fabric. Many of the models are double-faced, as the overlock is decorative and made of yarn and is a distinctive feature of the brand. The designer's concept is to create different and unique garments and at the same time maximally comfortable. Most are in a universal size and are suitable for every type of figure and age.The production is carried out in a small own fashion house and has motivated qualified professionals. Each model is made individually in a closed circle of manipulations from knitting to packaging as a finished product. For this reason, each garment is unique. Hand-knitted models are knitted by extremely skilled masters of this craft.Designer Axel Hardy participates in the most prestigious fashion events in Bulgaria such as Golden Needle, Bulgarian Fashion Icon, Sofia Fashion Week and other events organized by the Academy of Fashion. Many of the fashion shows can be seen on YouTube and the internet.През 2019 дизайнерката Аксел Харди е удостоена с най-престижния приз за мода на Академията за мода в България - Златна Игла 2019 в категория Модна Иновация През 2023 г. дизайнерката Аксел Харди е удостоена за втори път с най-престижната награда за мода на Академията за мода Златна игла в категория Артистична мода. През 2024 г. дизайнерката Аксел Харди е наградена от Академията за мода със Сертификат за заслуги към Устойчивата мода Посланието на дизайнерката чрез нейния стил е дамите да бъдат смели да изразяват своята индивидуалност и уникалност и чрез своята визия!!!!