The story of Be-diamond is a testament to the family’s deep-rooted connection to the world of diamonds. The Anastassian-De Santis family’s multi-generational involvement in the diamond industry showcases their dedication and passion for this precious gemstone. It all began with Anastassian’s mother, who spent over three decades in the diamond field, honing her expertise and knowledge. The torch was then passed to her son, Berdj, who became an expert diamond cutter at a young age, demonstrating a commitment to preserving the family’s legacy. His skill and craftsmanship ensure that every diamond selected for Be-diamond jewelry is handled with precision and care. Adding a creative touch to the brand is Nathalie, the daughter-in-law, who is responsible for designing the exquisite jewelry pieces. Her artistic sensibilities and design prowess contribute to the brand’s aesthetic appeal. Whether it’s a contemporary and trendy design or a more traditional and timeless piece, Be- diamond’s jewelry reflects the culmination of their collective experience, especially their Antwerp heritage. Antwerp, renowned as the global hub of the diamond trade, is the backdrop for Be-diamond’s craftsmanship. This city has a long-standing tradition of diamond cutting and trading, and the brand’s commitment to creating all its jewelry in this prestigious location underscores its dedication to quality and authenticity.