bo·be is a commercial enterprise that was created for the purpose of funding critical medical research. Our creed is “A better world through better spending”, and we invite everyone to join us on this quest of philanthropic jewellery, where every purchase supports a better collective existence for humankind. Our consumers are given the choice to purchase items which display their taste in unique high-quality jewellery, as well as fulfilling their personal desires to make a difference in our world. Our profits go to funding critical neurological medical research, as part of the ACNC endorsed charitable entity, the Eyewall Foundation. People trendier than us call our business conscious consumption, we just think it makes beautiful sense. The names bo·be comes from our founder’s Taiwanese heritage. The pronunciation "bow-bee" means protection, and it aligns with our purpose perfectly. bo·be's brand message to the world is: Discover a different way of spending, where every individual on the planet can become a powerful catalyst for change, tagline "Making jewellery more meaningful". Each piece of our jewellery fulfils basic guidelines such as ethically sourced materials, renewable resources, morally-sound manufacturing techniques, and philanthropically focused profits. Our experienced team of master jewellers ensure superb heirloom-worthy quality for every piece we create, and our extensive use of uncalibrated fancy-coloured diamonds make every single piece unique.