By Florencia is an Uruguayan women's clothing brand that emerged in 2019 as an independent brand.
By Florencia aims to design garments "that generate experiences and accompany over time".
The essence of the brand lies in the search for a modern and functional minimalism with special attention
in the choice of materials. The quality of the latter and the extreme attention to details are what
identifies the brand.
“We want our clients to feel that our garments are not disposable, that they will use them for years,
not only for its quality, but for its timeless design” - founder.