By Lolita is a jewelry brand founded in 2016 by Melina, inspired by her mother’s iconic late ‘90s and early 2000s fashion. Each piece embodies a perfect blend of nostalgia and modern edge, celebrating timeless style with a personal, story-driven touch. Rooted in New York City’s vibrant energy, By Lolita is all about turning everyday looks into unforgettable statements. Every collection is designed to empower wearers with bold, playful, and deeply meaningful jewelry that feels as personal as it is iconic. It’s not just about accessories—it’s about carrying a piece of legacy wherever you go.