Clatural Wear Limited (Clatural) is a luxuriously stylish ethical and sustainable couture brand. We are inspired by the urge of today’s women and men for African culture, infused with modernism to create unique, rich and vibrant statement pieces of ethical and sustainable wearable art pieces for all occasions.
Clatural is a Ghanaian 100% woman-owned, female-focused social enterprise. Our mission is crafting signature pieces of eco-friendly, luxuriously stylish, uniquely timeless and high-quality wearable art that are affordable, accessible worldwide and ethically produced with positive impact on our communities, employees, and the environment.
Our business operations is built on our core belief of creating wealth from waste based on our zero-waste tolerance policy of textile waste reduction. We ensure highest quality standards in the production of our signature wearable art pieces using sustainable materials and production processes that minimize environmental impact by reducing waste and pollution. We consciously employ marginalized youth (above 18 years) and women with 75% of our employees being women. We also have a 2% of our employment reserved for persons with disability and we implement fair wages practices.
We are very transparent and honest in all aspects of our operations, from sourcing and production methods to pricing. We deploy unique and innovative creative practices to craft our easily identifiable timeless signature designs the MESH AND THE SHEM. Ensuring positive impact on our communities, employees, and the environment through our creative sourcing, innovative designing, fair wages and sustainable manufacturing practices is our social responsibility. Our vision is to be the world’s most preferred luxury sustainable fashion brand with unique signature wearable art pieces which are timeless, high- quality, made with respect to the environment, animals and people, and that are recyclable and upcyclable, reducing waste and pollution. We are totally committed to the SDGs while remaining socially responsible. Overall, Clatural is helping to create a more equitable, sustainable, and prosperous future for all.