A new shampoo tailored genuinely for men by UK hair experts. For what men do, need and want for their hair.⁠ Exclusively enriched with Nature Bolster™⁠An exclusive blend of naturally derived, gentle but effective cleansers & conditioners, organic oats, British hops and wheat protein. This distinctive and innovative blend of renowned skin and hair ingredients looks after men’s hair, leaving it to look, feel and smell its best. Blended with premium real essences and distinctive masculine notes, Credence delivers 3 captivating shampoos with a desirable, confident and lasting impression.