Drink.More.Water is a unisex high-street art project, clothing brand, and magazine, based and manufactured in NYC. Founded in 2018 by NYC-born designer Serge Neborak aka Young Warhol.
Described aesthetically as a blend of cutting-edge streetwear and Savile Row-quality tailoring with a heavy emphasis on prints and wording, DMW approaches each collection as a story to be told through multiple mediums. Each season utilizes its own collective mythology and imagery, following a unifying narrative and overarching themes. The story is told through not only the graphics and wording that make up the design elements of each clothing piece, but also through the lookbooks, magazine articles, and filmed media that make the collection whole.
Szn 3, the current collection, is entitled “Welcome To Fear City”. A short film of the same name accompanies the collection, with the clothing pieces serving as costumes. Based on a 1975 propaganda pamphlet of the same name released by the NYPD, the story follows a man who is stalked by a group of mysterious masked individuals as the lines between dreams and reality become further blurred.