Fefa Jewelry is a private label jewelry brand founded in Singapore, that specializes in 9 Karat gold in contemporary and timeless designs. Among Fefa’s best-selling pieces are the Hexagon and Rectangle Pendant designs and the timeless elegance of the Baroque and Mother of Pearls sets. Each Fefa piece works well in a set or stacked or even mixed and matched! A jewelry lover herself, founder Faizah Alsagoff, wanted to introduce timeless designs that are wearable through day and night. She conceptualizes each collection with deliberate thought and intention, inspired by the shapes and forms of the things around us. Fefa began when Faizah was at the crossroads of life at home and the corporate world. She found herself wondering the path she should take in the next chapter of her life. Backed by her supportive husband, Feroz and 2 beautiful children, Faizah decided to take a leap of faith and launch Fefa Jewelry. Fun fact: The name Fefa is in fact a contraction of both Fe(roz) + Fa(izah)!