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Gongdid design

Gongdid design

Launched in 2015, Gongdid is a pleated clothing brand born in Thailand. All products are made with a high-quality pleating technique, bringing weightless and airy garments into casual womenswear. With a functional yet eye-catching aesthetic, the brand creates apparel for like-minded souls, putting much effort into creating a general vibe of humble and joyful everyday clothing. In 2020, the Tartan Tale collection became one of the brand’s signatures with its quirky take on a classic weave.

The Name

Gongdid Design was founded by Peach Wichcha Soponpattana in 2015. Gongdid means «weaving machine» in Thai, highlighting the brand’s focus on intricate work with patterns, fabrics and textures. The pieces by Gongdid require neither high maintenance nor special occasions for being worn – the very essence of the brand’s philosophy is to create something low-key and down to earth yet instagrammable and able to make any woman happy.

The Story

During the designer’s childhood, people have often mistakenly pronounced her name, Peach, as «Pleat». Repeated for several time, the word and the idea got stuck in her head, accumulating the interest for pleated fabrics. In Thai culture, pleated clothes are being perceived as a fashion choice for adults and elderly, which limits the options and creates stereotypes around a fabric texture with such potential. Considering this, Peach decided to make a maverick move and pursue her passion for pleats – fitting them up with the new energy and senses that would attract younger females.

The Pleat

Gongdid Design is all about pleats. With the passion to deliver the utmost fine quality, the brand has established a pleat production team to create the most delicate products – and yet make them wearable enough to readily become go-to daily items. The brand offers a ‘one-size fits all’ idea, befitting all the diverse women’s body types.

Launched in 2015, Gongdid is a pleated clothing brand born in Thailand. All products are made with a high-quality pleating technique, bringing weightless and airy garments into casual womenswear. With a functional yet eye-catching aesthetic, the brand creates apparel for like-minded souls, putting much effort into creating a general vibe of humble and joyful everyday clothing. In 2020, the Tartan Tale collection became one of the brand’s signatures with its quirky take on a classic weave. The Name Gongdid Design was founded by Peach Wichcha Soponpattana in 2015. Gongdid means «weaving machine» in Thai, highlighting the brand’s focus on intricate work with patterns, fabrics and textures. The pieces by Gongdid require neither high maintenance nor special occasions for being worn – the very essence of the brand’s philosophy is to create something low-key and down to earth yet instagrammable and able to make any woman happy. The Story During the designer’s childhood, people have often mistakenly pronounced her name, Peach, as «Pleat». Repeated for several time, the word and the idea got stuck in her head, accumulating the interest for pleated fabrics. In Thai culture, pleated clothes are being perceived as a fashion choice for adults and elderly, which limits the options and creates stereotypes around a fabric texture with such potential. Considering this, Peach decided to make a maverick move and pursue her passion for pleats – fitting them up with the new energy and senses that would attract younger females. The Pleat Gongdid Design is all about pleats. With the passion to deliver the utmost fine quality, the brand has established a pleat production team to create the most delicate products – and yet make them wearable enough to readily become go-to daily items. The brand offers a ‘one-size fits all’ idea, befitting all the diverse women’s body types.