GUAIA MAdRE is a clean skincare which delivers powerful formulas designed to nurture and restore the skin. Crafted with slowly extracted and potent botanicals, the brand celebrates the founder's Latin heritage, and their family's traditional and holistic expressions of self-love and self-care. With an ethos cemented in the principals of wellness, consciousness and intention, the brand aims to disrupt the values set by the beauty industry, to approach skincare in a more wholesome way.