Founded in 2014 in Melbourne, Australia, HELAS offers saltwater pearl jewelry inspired by the soft yet powerful nature of women. The relationship women have with jewelry is special: laying softly against our delicate skin, it emboldens us, makes us feel beautiful, and reminds us of our femininity as well as our strength. Envisioned for everyday wear and made to be passed down through generations, each HELAS piece is designed in-house and crafted by our team of master artisans using the finest heirloom quality materials, including sustainably harvested saltwater pearls, recyclable 18k gold, and ethically sourced diamonds and gemstones. Our #HelasPearlosophy. HELAS takes inspiration from the singular power of women, and our choice to use pearls is no accident. A pearl is very often regarded as a soft material — but that is only in comparison to diamonds. But we know softness is its own strength. Formed in the sea, saltwater pearls begin as a mere grain of sand or some other foreign substance that has found its way inside an oyster’s hard shell. The oyster deposits iridescent layer upon iridescent layer of nacre, also known as mother of pearl, and through this magical process, a gleaming pearl is born. Much like a woman, each and every pearl is unique, forged through grace and tenacity, with strength and softness in powerful harmony. HELAS redefines pearls for the modern woman, foregrounding their vitality and inspiring women to persevere and find hope and beauty in their lives.