We celebrate daily moments with personalized styling services and a unique collection curated by Founder Sarah Mass David, offering a highly personalized shopping experience rooted in a love of fashion and design. We offer one-on-one styling services and a diverse range of products for rule-breakers and treasure hunters. The "29" in our name signifies the joy of your birth date. Fun fact: our Founder Sarah Mass David's birthday is on July 29th. Sarah curates a unique collection of boundary-pushing designers across fine jewelry and fashion jewelry, clothing, shoes, home and accessories, aiming to help you step out of your comfort zone and find that perfect piece you've been searching for. With decades of retail and styling experience, Sarah has created a highly personalized shopping experience where you can find your entire ensemble in one place, gifts for even the hardest-to-please on your list, and discover new gems every time you shop.