
Hurricane B tells many stories of everyday life, they are essentially glimpses of existence that represent many cultures mixed but with Italian tailoring of the highest quality and with many years of experience. The vision of women is always represented in unique and particular ways. The Hurricane B woman, does not follow a stereotype of femininity but is the spokesperson for many thoughts and values that are translated into the textures of the fabrics, prints, finishes made with great care and passion. The values of the brand are the equality of rights between gender, cultures, stories from different worlds, which, however distant and discordant they may seem, are essentially what makes us united under a single value: the differences make the difference. The narrative plot of each collection is told in the smallest details, giving shape to the emotions of the designer Bianca Aloisi with the same care that is given to a secret diary. The vision of the brand gives shape to a strong woman, independent and without any shame in showing her femininity and her being as if she were wearing and armor that makes her invincible and untouchable. What is fashion? Is it art or is it simply a business? Fashion, according to Bianca Aloisi's vision, is not art because art is not worn in everyday life but is silently contemplated in one's intimacy. Fashion is not a business because if only this were the case, there would be no different visions and meanings for every single garment. Fashion is simply more. It has the power to define a person's state of mind and the identity that every day shows itself to the world without fear, turning the dress into armor. Fashion gives a safe place haven to those who run away, to those seeking shelter, to those who make you feel at home by seeing a photoshoot. Fashion is simply a social commitment and added value. The great power to change things and lives, for the better, by giving a home.
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