Ideo New York (pronounced “i-DEE-oh”), founded by Indian-American Aman Maini, is a ready-to-wear denim label deeply rooted in a family history that began over 40 years ago with the selling of jeans in India. Aman's early exposure to the fashion business during his upbringing left an indelible mark, sparking his passion for design and craftsmanship. After venturing into finance to bootstrap Ideo, Aman drew from his rich heritage to shape the brand's unique identity. Inspired by architectural intricacies, our designs are meticulously crafted in the United States with an unwavering commitment to quality and attention to detail.