IO STUDIO is a design concept brand offering clothing, along with stationary, ceramics, and organic objects for home & living. With the key principles of intuition, oneness, ritual, essence, nature rhythm, and way of making, it conveys the atmosphere and philosophy of living - in the echo of silence. As a fashion designer and a dancer, working closely with the body, the founder Yinglun explores the emergence of fashion and immersive performance - the mind and body as one. Her design system consists of three aspects - the essence, the movement, and the performance of clothing. The essence is the body, and the garment flows with the body, which creates movements. The movements become the performance, exploring improvisation, consciousness, and the philosophy of presence - the emergence of fashion and immersive performance - the mind and body as one.
Based in New York, IO seeks to create a space for people to “Rewind, Relax, Reflect, Recharge, Refresh”.