ITU Golf Wear is a proudly South African brand that's passionate about bringing a fresh African flavor to the golf course and athleisure wear to the world. Our brand is rooted in the vibrant culture and spirit of South Africa, where the sun shines bright and the people are warm and welcoming. Our brand name, ITU, is derived from the Setswana word "Itumeleng," which means "Be Happy." This philosophy is at the heart of everything we do, from designing comfortable, performance and stylish golf wear ensuring that our products are accessible to golfers of all levels. Our designs are inspired by the rich cultural heritage of South Africa, with bold colors, vibrant patterns, and a unique blend of traditional and modern styles. We're on a mission to bring a taste of Africa to the golf course and beyond, with athleisure wear that's perfect for playing, lounging, or just living life to the fullest. At ITU, we're proud to be a South African brand that's making waves in the global golf and athleisure industries. We believe that our unique African flavor and commitment to quality, comfort, and style will resonate with golfers and fashion enthusiasts around the world. As we expand our reach to new markets, we're excited to partner with like-minded retailers like Flying Solo in SoHo, NYC. We invite you to join the ITU movement and experience the joy of golf and athleisure wear with a fresh African twist.