FROM HAWAI’I WITH ALOHA IwaWhy is a premier swimwear brand based in Kona, Hawai’i, taking the industry by waves. Often described as having a quality that you’ll want to live in, IwaWhy is also inspiring women and girls to live life fearlessly and unapologetically! Although specializing in swimwear, IwaWhy is about so much more than a great, flattering bikini! When you shop with this locally-grown brand, you’ll feel bold, confident, and adventurous in prints that you’ll love. Native Hawaiian Iwa Why established this self-named business in 2009 and began focusing her efforts on creating gorgeous handmade swimwear in 2016. Her passion for designing fashion that would empower others to feel confident and comfortable in their own skin developed at an early age, and she has since grown her skill and vision.   The IwaWhy brand is designed for women and families that want to have fun on the beach while looking and feeling their best. Each product is created with the most ethical standards and designed with the whole family’s needs in mind. This swimwear will last you many years to come and just as many fun experiences! From women’s bikinis and men’s swim trunks to matching girl’s and boy’s bathing suits, IwaWhy is a company that will soon become a household name! It’s not often that you come across a brand that puts care and love into each and every item. IwaWhy welcomes you to become a part of the ‘Ohana (family) and start taking the world by storm. Live in luxury with swimwear that makes a statement, and rest assured knowing that you’re supporting a Hawai’i-based business that always places its customers first!