JVLAURNT is a New York based contemporary lifestyle brand founded by Jennifer Laurantius. It is defined by free - spirit, progression, and sense of purpose. Inspirations drawn from pop culture, modern art, and New York lifestyle. The collections feature perfect balance of comfort, functionality, and street - influenced style in modern language. As the brand’s Creative Director, Jennifer Laurantius has fostered numerous collaborations in fashion and art realms, teaming up with adidas “Change is a Team Sport”, adidas Nite Jogger, Turban Day Times Square, and /NYDEN to name a few. Jennifer uses this platform in support of inclusivity, creative collaborations, mental health awareness, and giving opportunity for kids. JVLAURNT is also committed to ethical and sustainable practices. With our approach to ‘slow fashion’, we believe in producing only convertible, functional, or transitional pieces in small batches. This commitment helps us to reduce waste by using deadstock and recycled fabrics. We also prioritize locals, to reduce energy and give back to our community.