Founded by the Egyptian designer Noura AlNaggar, LABOGA bags engage the local material and craft industries to create products that explore her passion for design, and fulfill the requirements of the busy and style-conscious modern woman she designs for.
Equipped with her own culturally hybrid artistic vision and formal bag-making training, she vigorously explores the craft workshops and busy art markets of Egypt to find how her graphic form-making skills can join forces with traditional tactile object-making methods. Narratives and anecdotes are intricately woven into every piece she makes, ranging from personal - and often humorous - stories about her process, to cause-specific, socially engaging goals. The bags have become a visual diary of the interactions, experiences, and inspirations to be found in Egypt.