Las horas (the hours in english) means time and time is dedication, attention to detail, craftsmanship, delicacy, talent, and meticulousness. Time is all we are. Time is both an infinite and numbered luxury. We don’t cut back on it. It is our origin and our most valuable resource. Las horas is a collaborative project that goes far beyond us. Through design and fashion, we value the crafts and culture of Mexico, taking them to other parts of the world and preserving them over time. Our story is a about women, a herstory of mothers, sisters, daughters, friends, and strong ties. We are wavers, pattern makers, cutters, seamstresses, designers and artisans, united by the threads of talent and a passion for creating garments with personality for women with personality. Our pieces are made by and for women. For women like you, for women like us. We are social entrepreneurs; we want to leave a positive footprint in the world with our work. We have transformed a good idea into a social-impact project that changes the way of understanding the production process, contributes to improving working conditions, and values the crafts and culture of Mexico. Las horas is an ethical and responsible project. Our production process begins and ends in Mexico. We have created a relationship with the communities that is stable, flexible, mutually respectful and with an above-average remuneration. They work from their workshops, away from large factories, without time pressure constraints or treasury tensions. The weavers, pattern makers, cutters, seamstresses, designers, and artisans can thus balance their work with their own lives. We decided to name the project las horas because our production process is defined within our name. Las horas define the time and dedication that we spend on each piece. We are time artisans. We reinvest time: we have created a social fund towards which we contributing 10% of our profits for the artisan communities that collaborate in the project. Las Horas is a collaborative project that generates social impact in the area, generating work and ensuring benefits for all. We have carefully selected fabrics, embroideries, threads, and colors in Mexico. The artisans of Chiapas (from the communities of Larrainzar, Aguacatenango and Chamula), represent Mexican culture. Their hands capture tradition in each of our pieces. By reinterpreting embroideries, colors, patterns, and fabrics, we obtain pieces that evoke pure tradition with a contemporary design. Because we are among those who believe that crafts are a luxury.