Founded by Shruti Goradia, MAUJH (maw-j) meaning joy, is a luxury accessories brand born from the fusion of California modernism and India’s deep-rooted craftsmanship. Specializing in handcrafted jewelry and Apple Watch® bands, Maujh is dedicated to empowering artisans through timeless designs that allow individuals to express their bold, authentic selves. Every piece at MAUJH is a celebration of joy and heritage, meticulously crafted using age-old techniques passed down through generations of skilled artisans. Shruti’s vision brings together sustainability, slow fashion, and a love for cultural storytelling, offering customers not just accessories, but statement pieces that elevate their personal style. MAUJH is for the modern, confident individual who values artistry, heritage, and living life boldly. In every detail, from design to craftsmanship, the essence of joy and self-expression is woven in, creating pieces that transcend trends and reflect individuality.