Slow fashion that resonates with mystical women, elevating the spirit through its unique aesthetic. Collection Electric Mirage S/S 26 is here! If you combine the song White Rabbit by the legendary Jefferson Airplane with the rabbit from Alice in Wonderland and project them into the 21st century—into a world of sleepless cities glowing loudly in neon colors—you get the concept behind the NEON RABBIT clothing brand. NEON RABBIT embodies a retro-futuristic universe where past and future gently intertwine. The brand draws deeply from 20th-century art and the expressive freedom of 1970s music, translating these inspirations into a visual world that feels both nostalgic and forward-looking. Its mood is dreamy, intuitive, and subtly rebellious, guided by an artistic direction that celebrates fluidity, femininity, and timeless imagination. It is a hybrid of the whimsical, the mystical, the intoxicating, and the retro-futuristic. The creative force behind NEON RABBIT is a fashion designer Irina Milijić from Slovenia. She holds a degree in Textile and Clothing Design. Her work has been showcased not only in Slovenia but also internationally, reflecting her distinctive aesthetic and commitment to contemporary, artisanal design. Throughout her career, Irina has also worked as a costume designer for theatre productions, where she further refined her ability to tell stories through garments. She lives and works in Ljubljana, where she continues to build her vision rooted in craftsmanship, individuality, and expressive design.