PĀMU is a unique New Zealand jewellery brand founded by designer Alicia Haszard in 2022. This Māori owned and operated brand integrates contemporary trends and traditional elements in its designs to create timeless and hypoallergenic jewellery pieces. Offering a blend of style, functionality, and affordability, PĀMU aims to provide wahine with luxurious and accessible jewelry options. Inspired by her own experiences with eczema, Alicia Haszard is committed to crafting jewelry that is free of copper and nickel, ensuring comfort for sensitive skin. Made of stainless steel and PVD 18k gold plated, PĀMU's products are water-resistant and tarnish-free. The brand has also been featured in publications such as REMIX, ELLE, Who and FashionQ Magazines and New Zealand Women's Weekly.