Founder Genevieve Kelln sought to fill a void in the shapewear industry by creating essential pieces that offer functionality, versatility, and purpose without sacrificing sex appeal. As an active young mom and successful executive, Genevieve was challenged in finding shapewear garments that would suit the unpredictable cadence of her day, while making her confident in her body. Her vision was to empower the modern woman to move confidently through every stage of her life. That's when she came up with the Lift Bike Short. Perks is a contemporary brand that designs flattering and body enhancing Liftwear intended to be worn under a garment or styled on its own - by the modern woman who aspires for more and is unapologetically herself.