Rakuon was born in 2017. Concept is ”Kimono. Evolution.” Kimono, Japanese traditional costume, has been growing up its originality over a long period. However it has been confronting problems such as decreasing demand that caused waste of kimono. Despite its tradition, it sometimes prevents new entrants access too. CEO, Rakuon, Mine Takeda designs products used recycled kimono to reduce waste. Kimono has been created a lot of patterns derived from various countries. This interaction established originality of kimono. Moreover necessity of fashion creates interaction and circulation . Rakuon aims for “circular fashion” that finally creates new market. It is accompanied with “ democracy of manufacturing”. Manufacturing will be transferred to New York from Kyoto soon. It is dynamic reform since 2017 when Rakuon was born. Excellent products and design is sustainable fashion. Each product is provided explanation of meaning of its pattern and design in purchase. See our website to know Rakuon more : https:// rakuon.co.jp