Studio Rata, started by Pratiksha Tandon in 2023, based out of India, is a luxury lifestyle brand that provides a curation of whimsical beaded art jewellery and lifestyle accessories. Catering to a fashionable and outgoing audience in the global luxury space, Rata believes in challenging conventional lifestyle products by employing story-telling and a contemporary expression to handcrafted artisanal work. Rata specialises in creating unique handcrafted wearable art pieces using various techniques such as hand weaving, crocheting, wire artistry, and 3D embroidery. The products are made by intricately interweaving beads, threads, and wires in beautiful patterns.