Samsares is a modern luxury brand founded in Switzerland by Giedra Jeanneret, with an intention to reimagine fine jewelry for the women of the twenty-first century. Samsares narrative evolves around the vision of modern femininity where classical themes of jewelry design are revisited and reinterpreted through contemporary lens, bringing forth precious creations that unite timelessness with modernity. Each piece renders a signature balance of opposing elements, aligning audacity, confidence and strength with delicacy, subtlety and sensuality.
”Samsares” is a made up word, which was invented as a passcode to a game- a destination of freedom, lightness and joy.