SARAYAA is an upscale clothing line for women. The brand is made with African traditional craftsmanship and a strong mix of modern styles. It defines itself mostly by its fabric, warm colors, designs and various prints. The incorporation of local African fabrics like the hand-woven cloth will be one of the brand signatures. The use of African craftsmanship will be essential but the brand will also make a fusion of fabrics from other part of the world. At SARAYAA we are interested in finding new approaches and designs that are innovative and that have a unique twist.
SARAYAA is a concept of chic urban fashion for women 25 to 65 years. The SARAYAA woman is a woman of the world. She is urban and active. She is cosmopolitan, embraces cultures and has an open mind. She is able to be experimental in her fashion outlook.
SARAYAA plans to build a strong market position locally and internationally thanks to the founder experience and to a mild competitive climate. SARAYAA aims to position herself as one of the top high-end African women clothing brand.